Connecting Clients with Customers.
Affilium Marketing partners with brands to design and execute marketing strategies that drive growth. We manage paid media, creative, analytics, and web performance with a clear focus on results, efficiency, and accountability. Every campaign we run is built to scale, optimized by data, and aligned with your business goals.
Official Partners of the Industry’s Most Powerful Ad Platforms
Meet the Leadership
Affilium was founded by John Kohl, who continues to lead the agency as President, with Charlie Willman serving as Vice President. Headquartered in Pewaukee, Wisconsin, Affilium has grown over the past 15+ years from its origins as Lake Strategic Marketing into a full-service advertising agency supporting national, regional, and local brands. While deeply rooted in driving measurable results for local businesses across Southeast Wisconsin, Affilium also delivers scalable, data-driven strategies for clients nationwide.
Combining the strategic insight of a trusted advisor with the agility of a boutique firm, the team specializes in media planning, digital advertising, search marketing, social media, website and graphic design, and traditional marketing—consistently helping brands generate leads, build recognition, and achieve long-term growth..
Charlie Willman,
Vice President
John Kohl, President
We Build Websites On Most Modern Platforms
Book a Consultation
We’ll prepare a proposal and walk you through every step of the process.