Why Programmatic?
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Audience
Programmatic advertising uses a variety of data sources to identify and target specific audiences based on factors such as demographics, interests, online behavior, and more. This allows businesses to reach the right people with their advertising messages, increasing the likelihood of conversion.
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Optimize
With programmatic advertising, campaigns can be optimized in real-time based on data and analytics. This means that adjustments can be made quickly to ensure that campaigns are performing at their best.
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Reach
Programmatic advertising can target users on a variety of devices, including smartphones, tablets, laptops, and desktops. This allows businesses to reach their target audience wherever they are, whether they're at home, at work, or on-the-go.
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Efficiency
Programmatic advertising can help businesses increase the efficiency of their advertising campaigns by eliminating wasteful spending on audiences that are unlikely to convert. By targeting only the most relevant audiences, businesses can increase their return on investment (ROI) and achieve better results with their advertising budget.
Affilium Has Partnered With StackAdapt
Placing ads in the right context can lead to 4-10 times more user engagement. Contextual targeting with Page Context AI in the StackAdapt platform actively competes as a top performer for getting clicks and conversions.
Connected Television
Connected television advertising, propelled by programmatic technology, revolutionizes the landscape of digital advertising. Through programmatic platforms, advertisers can efficiently target audiences based on demographics, interests, and viewing habits, delivering personalized messages directly to viewers' screens. This approach maximizes engagement and minimizes waste by ensuring ads are shown to the most relevant audiences at the right time. Connected TV's combination of traditional television's captivating storytelling and digital advertising's precision targeting creates a potent marketing channel, offering advertisers unprecedented opportunities to reach and resonate with their desired audience segments.
Web Video
Harnessing web video for programmatic advertising unlocks a dynamic realm of marketing possibilities, blending the power of sight, sound, and motion with the precision of data-driven targeting. Advertisers can strategically place video ads across various digital platforms, reaching audiences where they consume content most frequently. Through programmatic technology, these ads are served contextually and behaviorally, ensuring they resonate with viewers and drive desired actions. The flexibility of programmatic web video advertising allows for precise targeting based on demographics, interests, and online behavior, optimizing campaign performance and maximizing ROI. By delivering compelling video content to the right audience at the right time, advertisers can captivate viewers, forge meaningful connections, and achieve their marketing objectives in the digital landscape.
Display & Banner
Programmatic display advertising epitomizes the evolution of digital marketing, leveraging data-driven automation to optimize ad placements across a vast network of websites and apps. Through real-time bidding and sophisticated algorithms, advertisers can precisely target their desired audience segments, serving ads that resonate with individual interests and behaviors. This approach not only enhances ad relevance but also maximizes campaign efficiency by allocating budgets to the most promising opportunities in milliseconds. Programmatic display advertising empowers advertisers to achieve their goals with precision, whether it's driving brand awareness, increasing website traffic, or generating conversions, all while providing valuable insights for continuous campaign refinement and improvement.