Our goal was to successfully launch the APP mid season and convert current customers and market to new customers through a variety of channels that would be more apt to purchase the APP on their phone. 


Our strategy was implemented through a multitude of channels: Facebook advertising, PPC, Display, Youtube and Google Shopping ads were all deployed. 


Upon launching the app, Moonguide saw a 43% increase in TOTAL REVENUE the year the app launched, with a 61% increase in TOTAL CONVERSIONS to date.

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