MoonGuide
MoonGuide has been an Affilium client for several years now. Our efforts have been focused on selling the traditional printed MoonGuide dial. The client decided to expand their offerings and develop an APP in 2019 and market to a new group of customers that would prefer a digital version of the traditional printed copy.
Goal
Our goal was to successfully launch the APP mid season and convert current customers and market to new customers through a variety of channels that would be more apt to purchase the APP on their phone.
Strategy
Our strategy was implemented through a multitude of channels: Facebook advertising, PPC, Display, Youtube and Google Shopping ads were all deployed.
Results
Upon launching the app, Moonguide saw a 43% increase in TOTAL REVENUE the year the app launched, with a 61% increase in TOTAL CONVERSIONS to date.