As your business grows, you’ve probably asked yourself this:
“Should I hire a marketing person—or even a whole team—or should I bring in an outside agency?”
At first, hiring in-house feels like the obvious choice. You want someone dedicated to your brand. Someone you can talk to anytime.
But here’s the thing—when you look at the numbers and the impact, outsourcing often gives you way more bang for your buck. Here’s why:
💸 1. It Costs Less Than You Think
Hiring a full-time marketer isn’t cheap. Between salary, benefits, payroll taxes, software, and training, you could easily spend $70k–$100k a year or more—and that’s just one person.
Now think about all the skills you actually need: SEO, Google Ads, social media, email marketing, graphic design, analytics…
Are you going to find one person who can do all of that really well? Probably not.
When you outsource, you’re essentially getting a whole team of experts for the price of one employee. No recruiting, no training, no extra overhead.
🚀 2. You Get Experts (Without Hiring 5 People)
Marketing today is a team sport. To really move the needle, you need people who specialize in different areas.
Agencies already have that: SEO pros, PPC specialists, content writers, designers—the whole lineup. They live and breathe marketing, and they bring tools and experience you’d otherwise have to invest in yourself.
📈 3. Faster Results
Hiring in-house means job postings, interviews, onboarding, training… it could be 3–6 months before they’re fully up to speed.
Agencies? They’re ready to hit the ground running. They’ve done this before, and they already have processes in place to start generating leads and sales for you—fast.
🔄 4. More Flexibility
Your marketing needs aren’t always steady. Some months you’re launching big campaigns; other times it’s quiet.
When you outsource, you can scale up or down as needed. No awkward conversations about cutting hours or finding extra work to keep an employee busy.
👀 5. Fresh Perspective
Sometimes when you’re too close to your business, it’s hard to see what’s working—and what’s not.
An outside agency brings a fresh set of eyes and insights from working with other businesses. They might spot opportunities or come up with creative ideas your team never thought of.
✅ Bottom Line: It’s About ROI
At the end of the day, it’s not about hiring vs. outsourcing. It’s about which option drives more revenue for every dollar you spend.
For many growing businesses, outsourcing is the smarter, leaner way to build a marketing engine that actually works—without the huge upfront investment of expanding your team.
Want to see what this could look like for your business? Let’s talk. We’ll show you how other companies are growing their leads (and their bottom line) by outsourcing their marketing.