Case Study

Generating Leads for a Local Commercial Cleaning Company

📍 Client Overview

A commercial cleaning company based in Southeastern Wisconsin partnered with Affilium to generate local leads and reduce reliance on referrals. Their services included office, school, healthcare, and retail cleaning.

🚧 The Challenge

They faced:

  • Low visibility on Google
  • No measurable digital lead funnel
  • High dependency on word-of-mouth

🧠 Our Strategy

  • High-intent keyword targeting like “janitorial services near me”
  • Geo-targeted search campaigns across 30+ miles around Pewaukee
  • Optimized landing page with clear CTAs
  • Call tracking + conversion goals via Google Ads

🚀 Results (90 Days)

📈 230% Increase

in qualified local leads

💰 48% Lower Cost

per lead vs. previous efforts

🔗 65% Conversion Rate

from lead to estimate

🎯 Key Takeaways

  • Hyper-local Google Ads outperform generic ads
  • Conversion-focused landing pages drive real ROI
  • Consistent tracking + adjustments = long-term growth

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