Privacy policy

Lake Strategic Marketing Inc. DBA Affilium

Last updated: April 7, 2025

This Privacy Policy describes how Lake Strategic Marketing Inc. DBA Affilium 
 (“the Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from affilium.com (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

What Personal Information We Collect

Information You Provide Directly:

  • Contact details (name, address, phone number, email)

  • Order details (billing/shipping address, payment info)

  • Account information (username, password, security details)

  • Customer support communications

Information Collected Automatically:
We may automatically collect certain “Usage Data” via cookies and similar technologies. This includes:

  • Device/browser type

  • IP address

  • Site activity and interaction

Information from Third Parties:
We may receive information from vendors or service providers, including:

  • Website support (e.g., Shopify)

  • Payment processors

How We Use Your Personal Information

All sharing mentioned in this policy excludes mobile opt in and consent. Opt in information is never shared with anyone for any purpose.

We may use your personal information for the following purposes:

  • Providing Services: To fulfill orders, manage your account, provide customer support, and improve your experience.

    • Important: We do not share any personal information, including mobile information, with third parties for marketing purposes.

  • Security and Fraud Prevention: To detect and respond to potential fraud, illegal activity, or misuse.

  • Communication and Improvement: To respond to inquiries and continuously enhance our Services.

SMS Messaging and Opt-Out Rights

If you have opted into our SMS messaging services:

  • You have the right to opt out at any time by texting STOP or UNSUBSCRIBE.

  • For assistance, text HELP to receive our contact details.

Cookies

We use cookies to personalize your experience and understand usage patterns. You can manage cookie settings in your browser. For more information, see Shopify’s cookie policy: https://www.shopify.com/legal/cookies.

We honor Global Privacy Control (GPC) signals for applicable opt-outs.

Children’s Data

We do not knowingly collect or solicit personal data from children under 16. If you believe a child has provided us with information, please contact us for deletion.

Security and Data Retention

We implement reasonable security practices but cannot guarantee absolute security. Retention periods vary based on legal obligations, business needs, and account status.

Your Rights

Depending on your location, you may have the following rights:

  • Access your data

  • Request deletion or correction

  • Opt out of data sharing, sale, or targeted advertising

  • Withdraw consent

  • Restrict processing

  • Data portability

  • File a complaint with a regulatory authority

You can exercise your rights by contacting us or by using settings available on the Site.

International Transfers

Your data may be processed outside your country of residence. When transferring data from the EEA, we rely on legal mechanisms such as Standard Contractual Clauses or adequacy decisions.

SMS Terms and Conditions / Privacy Policy

Lake Strategic Marketing Inc. DBA Affilium, a division of Lake Strategic Marketing Inc. (“we,” “us,” or “our”), respects your privacy. By opting into our SMS messaging service, you agree to the following terms regarding how we handle your data:

  • Data Collection: We will collect your name, email address, mailing address, and mobile phone number when you sign up for SMS updates. The information may be collected via the website, contact form, email, agreements, or third-party systems.

  • Data Usage: Your information will be used solely to send delivery notifications and customer care messages.

  • Data Security: We protect your data with secure storage measures to prevent unauthorized access.

  • Data Retention: We retain your information as long as you are subscribed to our SMS service. You may request deletion at any time.

  • Message & Data Rates: MESSAGE AND DATA RATES MAY APPLY. Your carrier may charge fees for sending or receiving text messages, especially if you do not have an unlimited plan.

  • Message Frequency: Messages are recurring, and frequency may vary.

  • Help & Support: For assistance, text HELP. You will receive a message containing our phone number, email, and website.

  • Opt-Out: You may opt out at any time by texting STOP or UNSUBSCRIBE, or by emailing us. After unsubscribing, you will receive a confirmation SMS, and your number will be removed from our list within 24 hours.

  • Non-Sharing Clause: We do not sell, rent, or share collected mobile numbers with third parties for marketing purposes.

Contact

For questions or to exercise your rights, please contact:

Lake Strategic Marketing Inc. DBA Affilium 
1285 Sunnyridge Road, Suite 202
Pewaukee, WI 53072
Phone: 262-696-4566
Email: john@affilium.com